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Bettijo Hirschi: designer, entrepreneur and the public face of a private family shift

Portrait of Bettijo B. Hirschi in a sunlit creative studio, surrounded by photography and design props.

Bettijo B. Hirschi, a designer, entrepreneur and mother of four, has moved from behind-the-scenes creative work to national attention after her public marriage in 2022 to actor Todd Bridges, and their announced separation on January 14, 2026. The announcement, delivered by Bridges in a statement to the press, described the decision as reached after prayer and reflection, and requested privacy as the family navigates the change.

Who is Bettijo B. Hirschi

Bettijo B. Hirschi built a career at the intersection of design, editorial storytelling and small-business entrepreneurship. She founded a handmade bath-and-spa brand in the early 2000s, launched a popular parenting and lifestyle site, and later worked as an art director and production designer.

Career highlights

  • Founder of Bath By Bettijo, a boutique line of handmade bath and body products that gained placement in national magazines.
  • Creator and long-time editor of the parenting and lifestyle blog Paging Supermom, where she shared family projects, design ideas and craft-focused content.
  • Freelance art director, production designer, photographer and creative strategist, with a portfolio spanning editorial, lifestyle and small-brand work.

25+ years is the span often cited in profiles noting her combined experience in writing, design and visual storytelling.

Education and early work

Hirschi studied communication and media related fields at university, and early in her career she worked in project analysis for a government agency, an uncommon but notable stop on a career path that would go creative and entrepreneurial.

The public chapter: marriage, blended family and visibility

Bettijo and Todd Bridges met in January 2022 through a social connection linked to a dating-app moment, and they married in September 2022 at Greystone Mansion in Beverly Hills. Their union created a blended household of six children: Bettijo had four children from a prior relationship, and Bridges brought two adult children from his earlier marriage.

"I thank God for the time we’ve had together, the lessons we’ve learned, and the family we’ve built," said the statement released by Bridges about their separation.

The couple were sometimes public about their relationship in interviews and media appearances, but generally kept family life private. Bettijo’s public-facing work continued to be primarily creative and editorial rather than celebrity-driven.

Timeline at a glance

Date

Event

January 2022

The two meet through a friend and a dating-app connection

Spring 2022

Engagement, reported after several months of dating

September 2022

Wedding at Greystone Mansion & Gardens, Beverly Hills

January 14, 2026

Todd Bridges announces the couple have separated

Multiple perspectives on the separation

Journalists and readers have reacted with a mix of sympathy and curiosity. Observers note:

  • From a public relations standpoint, the couple’s joint messaging has emphasized privacy and gratitude, language commonly used when public figures aim to minimize speculation.
  • From a family perspective, blended households face practical and emotional challenges when relationships change, especially when several children are involved.
  • From Bettijo’s professional angle, the separation has redirected attention to her independent body of work, including design projects and digital media initiatives.

Voices and context

  • Supporters and audiences have highlighted Bettijo’s creative resume, reminding readers that she is more than a celebrity spouse.
  • Commentators have also discussed the broader dynamics that come with late-in-life remarriage for public figures, including privacy management, estate and family logistics, and media scrutiny.

What Bettijo’s work says about her public image

Bettijo’s portfolio and blog work emphasize hands-on creativity, family-focused projects and small-scale entrepreneurship. Her original product line was positioned as handcrafted, magazine-friendly lifestyle merchandise, and her editorial voice came from practical design and parenting experience.

Bullet list: public-facing assets

  • A long-running parenting and lifestyle website with project-based content.
  • A product brand that earned editorial placements in consumer magazines.
  • A professional website and freelance portfolio for production design and art direction.

While specific legal steps are private and vary by case, a few general realities apply to separations involving public figures and blended families:

  • Custody and day-to-day parenting arrangements focus on the best interest of the children, and in many cases parents shield minors from public proceedings.
  • Property and financial settlement details are typically private unless either party files and litigates in public court.
  • Public statements that request privacy are often a strategic move to reduce tabloid speculation and protect family members.

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Simple timeline snippet (for clarity)

2022-01 met
2022-09 married
2026-01 separation announced
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Looking ahead: career, family and public life

For Bettijo, the near-term future looks likely to center on family stability and continuing creative projects. Profiles and her own professional site underscore that she runs a small creative practice, and that work typically translates well to remote, freelance and project-based engagements.

Observers who follow lifestyle and design media expect her existing platforms to remain the primary channel for her work and voice, while entertainment coverage will likely focus on personal developments for a period.

Closing perspective

Bettijo B. Hirschi’s story is one of long-form creative work that became briefly entangled with celebrity life, and now returns to a more private footing. Coverage since January 14, 2026, has emphasized mutual respect in the separation announcement, and interviews and her own sites show a consistent through-line: a focus on design, practical creativity and family. As both parties asked for privacy, much of what happens next will remain personal, while Bettijo’s professional record stands as an independent chapter in her public profile.

"Privacy as we navigate this transition" remains the central request from the couple, and it frames how journalists and readers should engage with future developments.

If you want, I can produce a shorter, timeline-only version of this profile, or pull direct quotes and photo credits for a newsroom fact sheet.